2010 Subaru Brand Movie "The CarParts"

Brand Movie "The CarParts" Wins Silver at One Show Design Awards
http://www.subaru-global.com/news2011n001100.html
The Subaru brand movie "The CarParts" has won the silver award at the One Show festival, run by The One Club in New York, U.S.A. between May 9 and 13.


To suit Subaru's new brand statement, imaginary driving scenes were developed consisting entirely of Subaru (car) parts and composed into a film, all with the aim of creating a fresh visual impact using driving images that have never been seen before. The film expresses how Subaru is a brand that is relentlessly pursuing and creating "enjoyment" as its core value throughout a variety of driving situations, as well as working to achieve state-of-the-art technologies and car manufacturing excellence.